Getting more traffic on their eCommerce store is always on top of the mind for any business owner. With competition rising in the digital marketplace, businesses and marketers are looking for advanced strategies to rank higher and reach out to a larger base of audience.
According to studies, it has been observed that more than 40% of online shoppers start their online shopping with Google search results. These studies have also highlighted that more than 35% of all the traffic that goes to eCommerce websites comes from search engines. For any eCommerce site, ranking on top of the search engine result pages (SERPs) is vital, and eCommerce SEO strategy can help you in achieving this.
What is eCommerce SEO?
eCommerce SEO is the process of optimizing the new or the existing online stores for search engines to achieve higher organic search traffic. The process of eCommerce SEO comprises of different components, and when combined, your eCommerce website will have the best odds to rank higher in SERPs. These components include:
- Keyword research
- Technical SEO and website optimization
- On-page SEO
- Content marketing
- Link building
- Web analytics
What results one should expect from the eCommerce SEO strategy? Technical SEO and user experience are equally and increasingly important for ranking in Google. And, enterprise eCommerce sites can benefit from the right SEO strategy. Having a solid eCommerce SEO strategy is the key to success, and we at Arya eCommerce can help you achieve this goal.
Most effective SEO strategies for an eCommerce business
Listed below are the most effective and useful eCommerce SEO strategies that help enterprises to win big in the digital marketplace. We implement these key strategies for you to get the most successful results and highest ROI for your eCommerce business:
1. In-depth keyword research
Keyword research is something that you can’t ignore when it comes to eCommerce SEO. With increasing competition in the eCommerce sector, in-depth keyword research has become important for the success of your eCommerce website. We choose the right keywords that are relevant to searches made by your target audience.
2. HTTPs instead of HTTP
Security is crucial for an effective eCommerce SEO strategy, and Google algorithms provide due weightage to this aspect. If you have a highly-secured website, chances are that it will rank higher. We can help your enterprise website to switch to HTTPS from HTTP. This makes sure that all the personal data on your site is encrypted. Besides achieving better results on Google search engine result pages, customers also prefer HTTPS when it comes to making financial transactions via a payment gateway.
3. URL optimization for easier crawling
The URL for your eCommerce site must be as short as possible. Yes! It must be optimized in terms of URL size as well as the use of short and relevant keywords. We design the right eCommerce SEO strategy for enterprises based on the target audience, niche, etc.
4. On-page SEO optimization
In case of any e-commerce business, on-page SEO remains fundamental to the success of any digital marketing campaign. It’s the right way to generate organic traffic to the eCommerce website for your enterprise. The on-page SEO optimization includes managing tags on the backend, filling in the keyword-rich description for each product, making a blog section, etc.
5. Product reviews
If you want your enterprise website to rank higher on Google, make sure to add some apps or fields where the users can add comments and reviews for your products and services. This can be done through major eCommerce support and development platforms like BigCommerce, Shopify, Magento, etc. Apart from 3 rd party apps and fields, also add a dedicated customer review section for each product.
6. Mobile-friendly website
Having a mobile-friendly or responsive website is extremely important for any eCommerce website. Google always ranks mobile-friendly websites higher as any site with poor mobile experience is more likely to face lower rankings. We help enterprises to design a responsive website that helps them to achieve higher rankings on search engines.
No matter how many transformations in the industry or the eCommerce SEO field go through, the above strategies will surely help your enterprise win big. So, if you haven’t tried them yet, make sure to implement them. When done strategically, your enterprise eCommerce SEO will help increase your brand awareness, drive more revenue, and also dominate your online presence.